DX Award - Visual Identity

The following images show the branding created for Contentsquares DX Awards. The Digital Experience Awards is a prestigious event to recognize the top innovators in digital experience, accessibility, mobile innovation, and more. For this creative concept I utilized the companies core branding guidelines to build a unique visual identity for the DX Awards. For the DX Awards design concept, I focused on the hierarchy created of a winners podium. The DX awards celebrate digital experience and excellence while the form of the podium shows the ranking of success. The concept utilizes Contentsquare's pill shape to create a loose interpretation of the 3 levels of a. winner's podium. The staggered heights of the figures represent the ranking of awards. The cut-out person image portrays the user and directly reflects the company's core persona-centered branding. The branding utilizes high-contrast colors from the brand palette to convey the value and excitement of the event. The shapes correlate to the Contentsqaure core shape library, and the staggered elevations of the pill shapes reflect the competitive nature in the DX field and of the event.

View pitch deck here

Above is a sample animated event landing page that displays how simple motion can add visual interest to the motif and landing page. 

Below are examples of promotional banner advertisements. In these ads, I displayed the versatility of the pill-shaped motif. The motif is flexible and can be altered to support the provided content. The union of pill shapes was created so it can be used with or without the persona imagery, oriented at several angles, and cropped to use only specific parts of the shape. Though the art is versatile, it still firmly supports the brand's visual identity. 
This banner displays how the visual motif can be scaled and cropped to cater to specific content
This banner displays how the visual motif can be scaled and cropped to cater to specific content
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