Finserv Style Guide

For this project, I lead the production of the Financial Services Campaign Style Guide. This 4-page guide is used to provide the design team with directions on branding applications specific to the Financial Services Industry. When creating this branding I took into consideration the company's core branding and sub-branding protocol. It was essential to create guidelines consistent with the companies overarching brand guidelines while introducing a unique visual system for that connection with the Financial Service industry. Using those parameters and knowledge of the Financial Services industry,I created a style guide frame work that designers would use for the campaign. This guide includes instruction on how designers can implement color palette, typography, iconography, imagery, photography, charts, and headshots when creating assets for the Financial Services industry