For this internal creative concept, I wanted to capture the excitement of spending time in this warm tropical location during the winter months while also the nostalgia of seeing team members in person after two years of isolation. I utilized high contrast colors from the companies brand guidelines along with low opacity plant patterns convey the tropical environment. The high contrast colors in this branding represent the excitement and fun that will take place at this event. As well, I used person based imagery to capture unity and team building.
